Media Pitch Example

Subject: Landmark Effort to Address Gender-Based Violence in Lesotho’s Garment Industry

Dear Sara Ziff,

Tomorrow afternoon, The Children’s Place will join Levi Strauss & Co., Kontoor Brands, Nien Hsing Textile, and several prominent advocacy organizations to announce an innovative initiative aimed at combating gender-based harassment and violence in Lesotho’s garment factories.

This comprehensive pilot program, set to impact over 10,000 workers, marks a historic partnership among global apparel brands, trade unions, women’s advocacy organizations, and civil society groups. Sparked by a Worker Rights Consortium investigation revealing troubling patterns of abuse, the initiative is designed to foster a robust system for reporting, investigating, and preventing gender-based violence, with a focus on creating safe and supportive working environments for all employees, especially women. Key features include worker education, management training, and the formation of an independent oversight committee to ensure accountability.

We believe this program can set a new precedent for the apparel industry in protecting workers’ rights and fostering safer, more equitable working environments across global supply chains.

Would you be interested in exploring this groundbreaking effort further or connecting with key stakeholders involved?

I look forward to hearing back from you!

Best regards,

Audrey Giltner